Author: Karin Conrad

  • Sweet Marketing with Promotional Jelly Beans (& More!)

    Sweet Marketing with Promotional Jelly Beans (& More!)

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    Custom Jelly Beans as a promotional tool?  There was a time when I believed that a consumable give-away wouldn’t provide marketing bang for the buck.  That was until I became the lucky recipient of an assortment pack of jelly beans from my hairdresser.

    It engaged all of my senses – touch, taste, smell, sight, and sound too – if I shook the bag. 

    Even after these jelly beans were long gone, a visit to my hairdresser would remind me of how thoughtful she had been. 

    The lasting impression of custom food gifts lasts much longer than I previously thought.

    There were other aspects of her gift that added to the experience.  Let’s dive into all of this yummy goodness and see how we can effectively utilize Custom Jelly Beans and other food products for your promotional needs.

    Personalized Jelly Bean Branding Ideas

     

    Customize your Jelly Beans through Color & Flavor

    The gift I received was a thank you during the holidays.  My jelly beans were green, red, and white.  The corresponding flavors were green apple, cinnamon, and French vanilla.  Kind of like an apple pie!

    The thing is – food gifts don’t need to be limited to holidays!  A thoughtful gift that’s unexpected will be greatly appreciated.

    How about picking flavors and colors that match your branding?

    Customize Your Jelly Beans through Packaging

    The sky is the limit when coming up with creative packaging ideas for your Custom Jelly Bean gifts.  Here’s a few ideas.

    1.  Cellophane Bag tied with Colorful Ribbon.
    2.  Zip lock bag with a custom full color label on the front.
    3.  Reusable tin customized with your branding that can be used long after the jelly beans are gone.
    4.  Glass jar etched with your logo filled with jelly beans matching your logo colors.
    5.  Bag of jelly beans packaged with another branded product such as a coffee mug.
    6.  Hand written card – customized of course.  This can go with any of the first five options.

     

    The Keys to Custom Food Gifts:  Quality and Packaging

     

    Customized food gifts (any time of year), show the recipient that thought went into the project.  Customized packaging is a finishing touch showing extra effort.  Think of the difference between a box of chocolates from a Big Box Store as opposed to chocolates in a beautifully branded box with a message of appreciation built right in.  How about custom molded chocolate?  It creates a different and better feeling with the recipient.

    Of course the quality of your food gift is important, and often it is possible to take advantage of brand recognition.  Jelly Beans are a prime example.  Jelly Belly’s have high perceived value and are absolutely available to customize as previously discussed.  The same is true for a myriad of other food options including chocolate, meats & cheeses, brownies, coffee, tea…. you get the idea.

     

    Custom Food Gift Inspiration!

     

    Do you need twenty gifts or a thousand?

    What makes the most sense for your promotional purpose?  Is this a thank you?  Promotion of a new product or service?  Or part of a swag pack for your next virtual meeting or conference?

    Here’s a few ideas to get your creative juices (see what I did there? ) flowing!

    [/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Freshly Roasted Folly Coffee” url=”https://promo.1525.co/p/ROFTF-NVTKQ” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2021/01/FollyCoffee.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/ROFTF-NVTKQ” link_option_url_new_window=”on” global_colors_info=”{}”]

    Award winning coffee available in 4 oz and 12 oz bags with a custom label.  Your clients will LOVE this!!

    [/et_pb_blurb][et_pb_blurb title=”It’s Time to Spice Things Up!” url=”https://promo.1525.co/p/OMFOC-NEUQX” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2021/01/OMFOC-NEUQX-Spice.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/OMFOC-NEUQX” link_option_url_new_window=”on” global_colors_info=”{}”]

    Here’s a spicy option for you.  This set includes a laser engraved base and five exotic spices:  Amchur, Aji Panca, Fleur de Sel, Sumac, Turmeric

    [/et_pb_blurb][/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Calling Card w/ Assorted Stash Teas” url=”https://promo.1525.co/p/XMBKE-MEAWF” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2021/01/XMBKE-MEAWF-StashTea.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/XMBKE-MEAWF” link_option_url_new_window=”on” global_colors_info=”{}”]

    Because not everyone is a coffee drinker.  Here’s a great example of combining your message with a quality product!

    [/et_pb_blurb][et_pb_blurb title=”Charcuterie with Customized Cutting Board” url=”https://promo.1525.co/p/BMWPJ-ODUFG” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2021/01/Charcuterie.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/BMWPJ-ODUFG” link_option_url_new_window=”on” global_colors_info=”{}”]

    Looking for a savory treat that the whole office can share?  This customized Charcuterie tray of goodies is sure to delight!

    [/et_pb_blurb][/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Yummy Belgian Chocolate Goodies” url=”https://promo.1525.co/p/ZMWTE-NJHPJ” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2021/01/ZMWTE-NJHPJ.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/ZMWTE-NJHPJ” link_option_url_new_window=”on” global_colors_info=”{}”]

    Custom molded milk chocolate or dark chocolate will be a sweet surprise for your clients & colleagues!

    [/et_pb_blurb][et_pb_blurb title=”Brownies are Oh So Yummy in Your Tummy!” url=”https://promo.1525.co/p/LQYKI-NZPCR” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2021/01/Brownies.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/LQYKI-NZPCR” link_option_url_new_window=”on” global_colors_info=”{}”]

    So many choices!  And a great option to pair with another custom promotional product.

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    Let Your Clients and Colleagues Know How Much You Appreciate Them!

    Food gifts are a great idea when it comes to letting someone know you’re thinking about them.  And there are so many ways to do this and add the extra wow factor that conveys your feeling of appreciation. 

    Think outside the box, the bag, and the tin.   Creative and delicious is the combo you’re looking for!

     

    We Can Help You with Your Custom Jelly Bean (and other food gift) needs!

     


    Executing successful food gift campaigns can be overwhelming.  
    Here’s how we can help. 

    1. Book a call. We ask you questions to help us better understand the scope of your project, and then create a presentation with a curated list of options to help you achieve your goals.
    2. Review Your Options. We go through our recommendations together and come up with a final list of options to move forward with.
    3. Place your order. We organize the details, finalize artwork, and initiate the production of your order.
    4. Sit Back and Relax. We take care of everything for you and your totally tasty marketing merch is safely delivered to you or your customers.

    1525, Inc. is a Full-Service Marketing Merchandise company that empowers you to achieve your goals through the strategic use of marketing merchandise.  Learn more at 1525.co.

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  • Modern Marketing Trends:  Custom Headphones

    Modern Marketing Trends: Custom Headphones

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    Need a cool marketing merch gift idea?  Whether for work or play, custom headphones high perceived value will help you elevate your brand.

    On a zoom call in the middle of your noisy office?  No problem.  Cancel out background noise so you can immerse yourself in the topic at hand.  Need to be “in the zone” for your workout?  Earbuds and the right playlist will make that happen!

    I think we can agree custom headphones and earbuds are a great idea, but what are the variables that should be considered when choosing a style for your next marketing campaign?

     

    Types of Custom Headphones

     

    Over-Ear Custom Headphones

    These bad boys are big and comfy.  Lots of room for your branding to stand out.  They’re great for an office environment as it will be obvious to colleagues when they’re in a “do not disturb” or “in the zone” mode.  

    These are an excellent choice for open concept offices, and the noise canceling feature will help boost productivity.  They’re also a favorite of gamers.

    Custom On-Ear Headphones

    On-ear headphones may leak sound (both in and out), but they are a better option if you’re taking them place to place.  They’re also popular with the fitness crowd.  They’re more stable than their over-ear counterpart and if earbuds bother your ear canal – this is a great option.

    Then there is the cool factor.  That whole vintage-looking hipster vibe will matter to your brand conscious recipients.  

    Bone Conduction Headphones

    What the heck is bone conduction?  According to webopedia.com – bone conduction uses the natural vibrations of a person’s bones such as skull, jaw and cheek bones to hear sound.  This allows the wearer to hear audio content without blocking the ear canal.  Bone conduction technology is used in hearing aids too.

    While sound quality is not as good, these have an amazing fit, are great for physical activities, and conducive to the need for situational awareness since your ears stay open.

    Yes – these can be branded.

    Custom In-Ear Buds

    From a functional standpoint, you have two options for ear buds.  The first is in-ear.  This is a great option for noise isolation and sound quality.  As implied by the name, the bud is inside the ear canal.

    In-Ear Buds can be customized albeit with a much smaller logo.  They will be appreciated and keep your brand in front of the recipient.

    Classic Ear Buds

    For those of us with sensitive ear canals, there is the Classic Ear Bud!  This is the old-school style that came with the Walkman or iPod back in the day.   They don’t go in your ear canal but rather hang at the entrance.

    They are super portable, very cost effective, and allow for situational awareness.  If you’re running downtown – you’ll want to hear the traffic around you for safety.

     

    Get Inspired!

     

    Headphones or Ear Buds?  Bluetooth or wired?  What about branding?  Since a picture is worth a thousand words, here are a few examples to show you what is possible.

     

    [/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Lunatune Wireless Headphones” url=”https://promo.1525.co/p/QHBTB-MZJLS” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2021/01/Lunatune-300.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/QHBTB-MZJLS” link_option_url_new_window=”on” global_colors_info=”{}”]

    Fun, functional, and easy to brand.  The foldable design has a range of up to 33 feet and 8+ hours of audio playtime.

    [/et_pb_blurb][et_pb_blurb title=”Budsies Wireless Earbuds” url=”https://promo.1525.co/p/VHDPE-MCQCL” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2021/01/Origaudio-White-Budsies-Lifestyle-300.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/VHDPE-MCQCL” link_option_url_new_window=”on” global_colors_info=”{}”]

    Available in black or white and connected by a single sports performance style cord, these will be buds for life!  smile   Full color logo on dome.

    [/et_pb_blurb][/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Beebop Wireless Headphones” url=”https://promo.1525.co/p/BMERB-KZXEI” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2021/01/beebop5-1-300.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/BMERB-KZXEI” link_option_url_new_window=”on” global_colors_info=”{}”]

    Includes a built-in microphone for integrated call handling.  Rock out without missing out on that important call.

    [/et_pb_blurb][et_pb_blurb title=”Kronies Wireless Earbuds” url=”https://promo.1525.co/p/TQDNG-LQEEF” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2021/01/kronies1-300.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/TQDNG-LQEEF” link_option_url_new_window=”on” global_colors_info=”{}”]

    Listen to your favorite jams or call your friends using the built in microphone.  Full digital image on the dome.

    [/et_pb_blurb][/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Wrapsody Wireless Headphones” url=”https://promo.1525.co/p/NMERD-KZXEK” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2021/01/wrapsody7-300.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/NMERD-KZXEK” link_option_url_new_window=”on” global_colors_info=”{}”]

    Omni-directional bass, advanced microphone, and high-def stereo sound.  Plus – full color decoration.

    [/et_pb_blurb][et_pb_blurb title=”AfterShokz BoneConduction Headphones” url=”https://promo.1525.co/p/HMCTI-LGSJN” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2021/01/HMCTI-LGSJN-300.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/HMCTI-LGSJN” link_option_url_new_window=”on” global_colors_info=”{}”]

    How cool are these?  And still room for a small one color logo on the side.

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    Reward Your Brand Champions with Custom Headphones and Earbuds

     

    It’s pretty slick that many of the options for custom headphones and earbuds allow for full color digital images.  This gives you lots of room to get creative!  There is also a wide range of price points so keeping on budget won’t be a problem.

     

    Let Us Help with Your Custom Headphone & Earbud Needs!

    Executing Technology Product campaigns can be overwhelming.  Here’s how we can help. 

    1. Book a call. We ask you questions to help us better understand the scope of your project, and then create a presentation with a curated list of options to help you achieve your goals.
    2. Review Your Options. We go through our recommendations together and come up with a final list of options to move forward with.
    3. Place your order. We organize the details, finalize artwork, and initiate the production of your order.
    4. Sit Back and Relax. We take care of everything for you and your totally cool marketing merch is safely delivered to you or your customers.

    1525, Inc. is a Full-Service Marketing Merchandise company that empowers you to achieve your goals through the strategic use of marketing merchandise.  Learn more at 1525.co.

     

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  • Sustainable Marketing with Bamboo Products for Business!

    Sustainable Marketing with Bamboo Products for Business!

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    SOCIAL RESPONSIBILITY isn’t just a buzzword.  It’s a concept that’s becoming more and more important to companies and their clients.  Social responsibility has many components, one of which is environmental friendliness.  Dive a little deeper, and we get to sustainability.  What exactly does this mean? 

    One definition of sustainable is conserving an ecological balance by avoiding depletion of natural resources.  Bamboo fits the bill.  In fact, it’s kind of a miracle product! 

     

    An Introduction to Custom Bamboo Products 

     

    Within the promotional products industry, bamboo has been touted as a sustainable material used in a myriad of products.  As a consumer, do you understand why bamboo falls into this category?  Turns out there are many reasons.  Here are a few.

    1.  Fast Growth Rate & Harvest Time:  Bamboo is considered the fasted growing plant on earth.  Some species can grow up to three feet a day!  And then when harvested, new shoots grow from the existing root system.  So no effort in planting new crops – and the potential for soil erosion is greatly minimized.

    Bamboo can be harvested in one to five years depending on the variety.  Compare that to some hardwoods that take forty years and you can see the impact this would have.

    2.  It Grows Everywhere:  There are over 1000 species of bamboo and it can be found in all regions of the world.  It thrives in harsh conditions from low wetlands to mountainous areas.

    3.  Absorbs Greenhouse Gases:  This tidbit is fascinating!  Bamboo sequesters carbon dioxide from the environment.  In fact, when bamboo fibers are used in construction, carbon is stored away for the lifetime of the building.  And the icing on the cake – bamboo produces 35% more oxygen than an equivalent size of trees!

    4.  NO CHEMICAL PESTICIDES OR FERTILIZERS:  Bamboo requires zero in terms of agricultural chemicals to grow and thrive.

    Bamboo has been used for roads, bridges, scaffolding, buildings, furniture, paper products including toilet paper.  (Check out WhoGivesACrap.org for more info on that.)  It has an antibacterial quality.  In fact, diapers made from bamboo cloth retain their antibacterial properties even after 50 washings!  As far as promotional products go, entering bamboo as the search word in our marketing merch search engine brings up over 7800 products.

     

    Unique Bamboo Products for Branding

     

    Before getting into the super cool product options made with bamboo, there is one other issue regarding sustainability and promotional products that must be addressed. 

    Junky products that are not relevant for your target audience – and subsequently end up in the garbage – are NOT sustainable (in our opinion).  It is the clever mix of fun and function, along with sustainable materials, that creates a winning merchandise based campaign.

    Now… let’s check out some nifty fun, functional, relevant, and sustainable marketing merchandise ideas involving bamboo!

    [/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Bamboo Utensil Set” url=”https://promo.1525.co/p/SJCMH-NGRBO/3-piece-bamboo-utensil-set-in-travel-pouch” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2020/10/3-Piece-Bamboo-Set.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/SJCMH-NGRBO/3-piece-bamboo-utensil-set-in-travel-pouch” link_option_url_new_window=”on” global_colors_info=”{}”]

    Already using a stainless steel straw?  Up your eco-friendly game with a bamboo utensil set.  Perfect in a purse or back pack.  No more plastic!

    [/et_pb_blurb][et_pb_blurb title=”20.9 oz Water Bottle” url=”https://promo.1525.co/p/ZICOK-NWBXZ/20.9oz-h2go-wave-bottle-gulf” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2020/10/water-bottle.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/ZICOK-NWBXZ/20.9oz-h2go-wave-bottle-gulf” link_option_url_new_window=”on” global_colors_info=”{}”]

    Stainless steel and bamboo make for a winning combo.  You’ll get years of use (and message views) with this beautiful water bottle.  Win-win!

    [/et_pb_blurb][/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Tablet or Book Stand” url=”https://promo.1525.co/p/VIDKD-JDEWE/tablet-or-recipe-book-stand-with-ballpoint-stylus” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2020/10/Tablet-RecipeBookStand.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/VIDKD-JDEWE/tablet-or-recipe-book-stand-with-ballpoint-stylus” link_option_url_new_window=”on” global_colors_info=”{}”]

    Whether preparing a new dish, or enjoying a cup of coffee while you watch an inspirational video – this makes for a beautiful custom piece.

    [/et_pb_blurb][et_pb_blurb title=”Cutting Board” url=”https://promo.1525.co/p/JLBMG-JEDRR/totally-bamboo-13-2-tone-cutting-board” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2020/10/Cutting-Board.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/JLBMG-JEDRR/totally-bamboo-13-2-tone-cutting-board” link_option_url_new_window=”on” global_colors_info=”{}”]

    The classic cutting board.  This will never go out of style and is a perfect example of a customized gift that the recipient will use and cherish.

    [/et_pb_blurb][/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Wireless Speaker” url=”https://promo.1525.co/p/UOZKC-NTLML/bamboo-wireless-light-up-speaker” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2020/10/Wireless-Speaker.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/UOZKC-NTLML/bamboo-wireless-light-up-speaker” link_option_url_new_window=”on” global_colors_info=”{}”]

    Speaker bottom lights up when in use.  Wireless speaker pairs from 30 feet away.  Definitely fun, functional, and ready to be customized!

    [/et_pb_blurb][et_pb_blurb title=”Bamboo Sunglasses” url=”https://promo.1525.co/p/FLWNB-KYTYI/wooden-bamboo-sunglasses” url_new_window=”on” image=”https://1525.co/wp-content/uploads/2020/10/sunglasses.jpg” admin_label=”Blurb” _builder_version=”4.16″ _module_preset=”default” animation=”off” link_option_url=”https://promo.1525.co/p/FLWNB-KYTYI/wooden-bamboo-sunglasses” link_option_url_new_window=”on” global_colors_info=”{}”]

    Here’s the ultimate in coolness.  The ability to decorate the bamboo arms on these stylish glasses will insure your message is seen.

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    Personalized Bamboo Products for Your Business

     

    The most common decoration method for bamboo is laser engraving.  The level of detail  that can be achieved is amazing!  Depending on the product, printing is an option as well.  

    Another big trend involves individual personalization.  If your project is such that you have individual names for the recipients of these gifts, this may be an option for you to consider.

     

    Interested in Ordering Your Own Bamboo Products?

    Sustainability matters.  And as a Certified Benefit Corporation, it matters to us as well.  Your employees, clients, and other associates will appreciate sustainable gifts for a few reasons.  These gifts will resonate with their own core values, and, they will say something very positive about your company – which is exactly what you want a promotional product to do!

    Executing promotional product campaigns can be overwhelming.  Here’s how we can help. 

    1. Book a call. We ask you questions to help us better understand the scope of your project, and then create a presentation with a curated list of options to help you achieve your goals.
    2. Review Your Options. We go through our recommendations together and come up with a final list of sustainable options to move forward with.
    3. Place your order. We organize the details, finalize artwork, and initiate the production of your order.
    4. Sit Back and Relax. We take care of everything for you and your thoughtful and sustainable merch is safely delivered to you or your customers.

    1525, Inc. is a Full-Service Marketing Merchandise company that empowers you to achieve your goals through the strategic use of marketing merchandise.  Learn more at 1525.co.

     

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  • Have a Blast and Make a Statement with Custom Cornhole Boards

    Have a Blast and Make a Statement with Custom Cornhole Boards

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    Have a Blast and Make a Statement with Custom Cornhole Boards

     

    Why does your business need a Custom Cornhole Game? 

    I think that we can all agree that happy employees are productive employees.  And one way to increase employee happiness is through workplace fun.  It turns out that workplace fun has been linked to enhanced motivation, increased productivity, improved task performance, reduced stress, AND higher job satisfaction.  What’s not to like about that! 

    There are a myriad of options when you think of adding workplace fun to your biz, but for today let’s focus on Cornhole.  


    Reasons Why Cornhole Makes Sense for Company Fun

    While perhaps not the obvious choice, it turns out that Cornhole really DOES make sense for company fun!

    1. It’s portable:  Whether on work premises, or a park for a company picnic, your handy dandy cornhole game can make the trip.  
    2. It’s inclusive:  Most people will be able to participate.  If you can toss a corn bag 30 feet, you’re good to go.  Novice or fierce competitor – cornhole offers something for everyone.
    3. It’s safe:  Unlike horse shoes or lawn darts, hitting someone with a tossed corn bag (accidentally of course) is not likely to cause injury.
    4. Easy set up:  Two cornhole platforms and eight corn bags and space to set up.  Easy-peasy!
    5. Branding:  Keep your branding front and center.  Associate your brand with fun!
    6. Workplace Happiness:  Worth mentioning again!

    The Ins and Outs of the Game of Cornhole

    If you want to go regulation, your cornhole platforms will be two feet by four feet with at least eight corn bags.  For the serious competitors, check out the ACO – American Cornhole Organization.  Rules of the game are as follows: 

    Cornhole is typically played between two teams.  Teams are usually one or two people.  

    The object of the game is to be first to score 21 points.

    When a player tosses a corn bag towards the platform, there are one of three outcomes:

    1. Cornhole:  The corn bag passes through the hole in the platform.  A “cornhole” is worth three points.
    2. Woody:  The corn bag lands on top of the platform.  “Woodies” are worth one point.
    3. Foul:  The corn bag misses the platform.  “Fouls” are worth zero points.

    Keeping Score: 

    The approved method of scoring according to the ACO is cancellation scoring.  This means that one team will receive points per round or frame.  

    For example, if the red team has a cornhole (3 pts), and two woodies (1 pt each) – their total is five.  The blue team has two fouls (0 pts) and one woody (1 pt) for a total of 1.  For that round the red team has four points – the difference between the two scores. 

    Now that you see the benefit of workplace fun, and how easy it is to play cornhole, let’s talk about customization.


    Designing Custom Cornhole Boards 


    With today’s technology, a full coverage full color graphic is the way to go.  The most effective way to achieve this is via a large decal applied to the top of the Regulation Sized Cornhole Board. Allowing for the 6” diameter hole, that gives you a nice large space for your brand and message.

    A vector art file is ideal, but a raster image at a high resolution (300dpi) to size will also work.  For clarification on vector vs. raster art, see What is Vector At and WHY should I care?

    Designs can be very creative whether detailed or more simplistic graphics are utilized.


    Cornhole Game
    Customization Options


    Beyond decoration of the board, you may opt to also logo the corn bags.  Another pretty nifty option is to go with a desktop sized game of cornhole.  This is a great idea if you’re looking for a little downtime while still in the office.  How about a lunchtime tourney?  It’s also a great idea for employee or client appreciation gifts.  No batteries, durable, and again something that anyone can enjoy.   


    More Branding Ideas to Go With Your Personalized Cornhole Boards

    Are you holding an event?  Maybe you’ve got a company picnic planned with a Cornhole Tournament as the main event.  Besides your cool custom Cornhole game, maybe you can set up a tournament logo.  Here are 10 Fun Ideas to go with your Cornhole Boards.

    1.  An official Tournament T-Shirt
    2.  Embroidered Trucker Cap
    3.  Snazzy Stainless Steel Tumbler
    4.  Personalized Beach Chair
    5.  Personalized Beach Towel
    6.  A Giant Jenga Game
    7.  Can Coolers for your cold beverages.
    8.  Lip Balm
    9.  Custom Tin of Tasty Mints
    10.  Cinch Bags to hold all the cool swag

    Ordering Custom Cornhole Boards

    As you can imagine, the possibilities are almost endless when thinking about workplace fun.  Even within the category of Cornhole games there are many options.  But you’re busy!  Researching Cornhole game options is not how you want to spend your precious time.

    Let Us Help!

    1. Book a call.  We ask you questions to help us better understand the scope of your project, and then create a presentation with a curated list of options to help you achieve your goals.
    2. Review Your Options.  We go through our recommendations together and come up with a final list of options to move forward with.
    3. Place your order.  We organize the details, finalize artwork, and initiate the production of your order.
    4. Sit Back and Relax.  We take care of everything for you and your shirts are safely delivered to you or your customers.

    1525, Inc. is a Full-Service Marketing Merchandise company that empowers you to achieve your goals through the strategic use of marketing merchandise.  Learn more at 1525.co.

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  • Tackle the Day with Personalized Custom Stainless Steel Tumblers

    Tackle the Day with Personalized Custom Stainless Steel Tumblers

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    Whether you start your day with coffee, tea, or just plain water – custom stainless steel tumblers make it better!  Better how?  Let me count the ways!

     

    Benefits of Stainless Steel Drinkware

     

    1. Temperature control:  Keep your hot drinks hot and your cold drinks cold.  No more chugging your coffee so you can enjoy it at that perfect temperature.  A good double walled stainless steel tumbler can keep hot drinks hot up to 12 hours and cold drinks cold up to 24 hours!
    2. No Toxins:  Even BPA free plastic leaches toxins into your beverage of choice – especially the hot ones.  Stainless steel is completely toxin free and also resistant to mold and bacteria.
    3. Clean Up is a Breeze:  Dish soap, water, and a quick scrub is all it takes.  And this leads us into the next benefit.
    4. No Flavor Retention:  If you use your tumbler for coffee, and then later wash it well and fill it with water, you will not have a coffee aftertaste.
    5. Durability:  Stainless steel is strong!  You can use your custom stainless steel tumbler for years!
    6. Good for the Planet:  Custom stainless steel tumblers replace single use options thereby having a positive impact on the environment.  Whether you make your coffee at home, or go by Starbucks for your morning fix – you can still use your own tumbler!  This goes for water as well.
    7. Long Term Savings:   Imagine a scenario where you drink two cups of coffee a day and also 80 oz. of water a day.  You can make a trip or two to your local coffee shop and also stock up on bottled water – OR – you could fill your 20 oz tumbler with coffee you make at home, and fill two 40 oz stainless steel water bottles with water from your tap or filtered in some manner.  Multiply that by 200 work days.  Boom!  You’ve got money for your next vacation!

    Now that we’ve reviewed the practical reasons for custom stainless steel tumblers, let’s get to the fun and functional part.


    An Iconic Powerhouse To Hold Your Coffee and Your Ambition 


    Show your style!  Share your message!  Custom Stainless Steel Tumblers and Thermoses make
    excellent gifts whether for client or employee appreciation, premium trade show giveaways, or as part of an event swag pack.  The options for style, size, color, and decoration methods are vast!!  And as a gift, there is high perceived value. 

     

    Interesting Features of Custom Stainless Steel Tumblers & Thermoses

     

    Sizes & Styles:  

    There is something for everyone when considering size and style for your next custom tumbler or thermos project.  Pictured first is an 8 oz 18/8 stainless steel thermal tumbler with copper vacuum insulation and a push on lid.  Perfect for an espresso drink, or perhaps a glass of wine.  In the middle is a classic style in a 24 oz size.  And next to that is a 64 oz. growler.  Yes!  A half gallon for your beverage of choice.  Keep that water (or beer) cold all day!

    Lid Options:

    Both thermoses and tumblers come with a variety of lid options.  Screw on, push on, sport top are just a few possibilities.  How about something that will accommodate your stainless steel straw?  Some even have multiple openings within one lid system.  One piece unscrews allowing for a wider opening – perfect for adding ice cubes.  The other opening would be smaller allowing you to drink from it, or pour more precisely.

    Decoration Methods:

    Custom Colors:

    Color matching is a pretty standard option allowing for logos that are consistent with your branding.  You can go one color, several colors, and even full color with today’s technology.  Another nifty option is using a wrap print to have the bulk of your custom stainless steel mugs & drinkware be a matched color,  and then by reversing out images, utilize the bottle color for the graphic elements.

    Laser Engrave:

    Always a classy look, laser engraving your design allows the stainless steel to show through.  If your graphic is conducive to being one color, and the detail isn’t too fine – this is an excellent choice!

    Foil Imprints:

    Foil imprints are an exceptional way to make your logo shine.  Available in copper, gold, or platinum – you’ll get a shiny metallic effect as opposed to laser engraving which will have a matte finish.

    Lid & Handle Imprints:

    Looking for something different?  If the style of your custom stainless steel tumbler or thermos can accommodate it, perhaps you should consider a lid or handle print.  Your web address, a hashtag, or some other special graphic or text will stand out and be unique!

     

    Ordering Promotional Stainless Steel Tumblers and Thermoses

     

    Now that we’ve reviewed the benefits and interesting features of stainless steel tumblers and thermoses, I bet you’re thinking – Holy Smokes Batman!!  I need to incorporate something like this into my next merchandise marketing campaign!! 😉   After all, not only are you providing a product that absolutely everyone can use (as we all consume liquids), but you’re also helping the planet with an eco-friendly alternative to disposable drinkware.

    Ask yourself these four questions to get this process rolling:
    What is the goal of my campaign?  How much can I spend?  Is there a firm in-hand date?  And finally, how many stainless tumblers or thermoses do I need?  This information allows all possibilities to be evaluated.

    If the myriad of drinkware choices is a bit overwhelming, here’s how we can help.

    1. Book a call:  We’ll get to know your project and help narrow down your options from a million to a small handful.
    2. Review Your Options:  We’ll walk you through our recommendations and come up with a final list of stellar products to move forward with.
    3. Place your order:  We’ll organize all logistics, finalize artwork and oversee production of your promotional products.
    4. Sit Back and Relax:  We’ll take care of everything to ensure a timely and stress-free delivery!

    ________________________________

    1525, Inc. is a full service marketing merchandise company that empowers you to achieve your goals through the strategic use of marketing merchandise.  Let us help you become a Marketing Merchandise Rockstar!   Learn more at 1525.co.

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  • How to Order a Custom Trade Show Tablecloth with Your Logo

    How to Order a Custom Trade Show Tablecloth with Your Logo

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    “You never get a second chance to make a first impression”.

    Trade Shows are all about making a good first impression.  Whether you’re looking for new clients, new employees, or strategic partnerships – job number one is to get bodies to your booth.  To achieve this, your branding, messaging, and overall vibe need to be on point.

    One of the most visible components of a trade show display is the tablecloth.  So let’s talk more about that.

     

    Options to Consider When You Order a Custom Trade Show Tablecloth

     

    Size:
    Trade show tables are typically six feet or eight feet wide, and tablecloths usually hang to the floor.  If your budget only allows for one size, our recommendation is to go with the   six foot version.  On an eight foot table you will have sides that are a foot off the ground, but we believe this is preferable to having an extra foot of cloth per side pooling on the ground in the reverse scenario.  This could be a tripping hazard.  Custom sizes are available as well.

    Style:
    The flat rectangle is probably the most common.  It’s flexible if needed for other table sizes, and easy to store.  It’s also the most cost effective.

    Another option to consider is a fitted tablecloth.  While it won’t give you the flexibility of fitting on multiple table sizes, it’s got a tidy sleek look to  it.  One style of fitted tablecloth fits over your table like a box lid.  It has sewn seams defining the top and four sides.  The ultra fitted version pulls snugly over the table hugging down to the table legs.

    Runners are nice particularly if you have different messaging for different events.  A runner is a rectangular piece of fabric  that hangs over the middle of the table.  You might opt for a generic tablecloth that reflects your branding, and order different runners to coordinate depending on the purpose.

     

    Decorating  your Custom Trade Show Tablecloth

     

    Now that you’ve picked a size and style, the real fun begins!  Although there are a few ways you can decorate – you get the most flexibility with sublimation.  And, it checks ALL the boxes.  It’s cost effective, durable, and gives unlimited design possibility.

    Here’s the skinny on sublimation.  Pay attention – it could be a Jeopardy question later. 😉  

    Sublimation is a chemical process where a solid turns into a gas without going through a liquid stage.  Dye Sublimation is the method of applying an image to specially coated ceramics, metals, and polyester cloth, using three main ingredients: sublimation ink, heat and pressure.  When the heat and pressure are applied, the dye on the transfer medium sublimates, or becomes a gas, and is then absorbed into the polyester itself; the print becomes a part of the fabric. It doesn’t fade easily, wear, or have any texture or weight.

    How cool is that!  You can have 100% coverage in the form of a detailed photo, or something as simple as a solid background with a one color image.  This is where the personality of your company can shine!

     

    Design Tips For your Custom Trade Show Tablecloth

     

    Imagine the nine quadrants of your tablecloth as three rows up and three columns across.  The middle quadrant is the table top, and the quadrant below is your primary messaging area.  This is what trade show attendees will see as they walk the floor.

    Design elements should not overshadow the message which might be as simple as a company name, website address and phone number.  Your company type and personality will determine the graphic components that compliment the message.

    In most cases, you will have brochures and trade show swag on the top of your table.  Again, if the graphic is too busy, these things get lost and can create a cluttered appearance.  If you’re not going to have much on top of the table, you’ll have a little more leeway.

    Another tip is to create messaging on the backside of your tablecloth.  You may mirror the front or do something completely different.  This allows you to turn the tablecloth to bring the message you want to the front.  It’s almost like getting two tablecloths in one without paying a penny more.  

    And don’t forget about the sides.  It’s another area that is often not visible – but  sometimes it is!  A big graphic element on the side is a nice touch.


    Round Up Your Trade Show Event & Booth Details


    What else could you use for your trade show experience?  Roll up banners are a perfect compliment to a custom trade show tablecloth.  They are also produced using a full color decoration method, so ordering together creates a very cohesive look.

    Are you giving anything away?  Swag is an effective way to keep your name in front of prospects, potential new hires, and strategic partners – once they’ve left the trade show.  If you’re wondering about how to select tradeshow promos, we have good ideas about that as well.

     

    Turn Heads with Your Custom Trade Show Tablecloth at Your Next Show


    Exhibiting at a trade show is a big commitment.  It’s a financial commitment made up of both dollars and time.  Finish the job by making sure you’re projecting the messaging necessary to achieve your desired result.

    You may ask, “How do I do that?”  

    This is where we come in.  You have a budget, and a desired outcome.   We’ll help you with the plan.

    Let 1525 Get the Job Done Right!

    1. Book a Call:  We’ll get to know your project and help narrow down your options from a million to a small handful.
    2. Review Your Options:  We’ll walk you through our recommendations and come up with a final list of stellar products to move forward with.
    3. Place Your Order:  We’ll organize all logistics, finalize artwork and oversee production of your promotional products.
    4. Sit Back and Relax:  We’ll take care of everything to ensure a timely and stress-free delivery!
    ________________________________
    1525, Inc. is a full service marketing merchandise company that empowers you to achieve your goals through the strategic use of marketing merchandise.  Let us help you become a Marketing Merchandise Rockstar!   Learn more at 1525.co.

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  • Standing Up & Standing Out with Eco Friendly Custom T-Shirts

    Standing Up & Standing Out with Eco Friendly Custom T-Shirts

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    Eco Friendly Custom T-Shirts

    T-shirts have always been a great idea for brand recognition.  But in recent years, manufacturers have upped the ante with amazing custom apparel t-shirt choices that are not only good for the planet, but also so cozy that they’re sure to become the favorite –  worn week after week.

    How Are Eco Friendly Custom T Shirts Different?

    Is eco-friendly just a buzzword, or does it really make a difference?   To give you a better idea of what’s possible, let’s take a closer look at the District Threads Re-Tee, and the Allmade Tri-Blend T.

    District Threads Re-Tee is a very new product that is made from 100% recycled fabric.  You know – the stuff that would end up in a landfill.  The shirts are a 60% cotton/40% polyester blend.  Fabric colors are sorted to create the new shirts, which means that the dyeing step, an extremely water intensive process, is eliminated.  WOW!!  The environmental impact is equivalent to skipping six weeks of showers or shaving 5.87 miles off your commute.  Well done Re-Tee!!

    Allmade, a relatively new kid on the block, produces a Tri-Blend T with both a positive environmental impact AND social impact.  What’s not to love about that!  The polyester/modal/cotton blend is soft and prints beautifully.  

    Allmade has a nifty impact calculator so you can see the environmental and social benefit of your choices.  For example, if you buy 100 Allmade Tri-blend T-shirts instead of 100 traditionally produced 100% Cotton T’s, you will save 4000 Gallons of Water, 9 Pounds of Chemicals, 40 Pounds of Crude Oil, and Recycle 600  Water Bottles.  You will also have created 1 day of Living Wage Jobs (in Haiti), and 8 days of Lives Changed.  Sweet!

    Planning Your Eco Friendly T Shirt Design

    Whether you’re creating raving fans for your brand, promoting a cause, appreciating your employees or clients – design is critical.  A good design should fulfill the goal of your project AND make the shirt the go to week after week for the recipient.  Custom T-Shirts should be Fashionable and Functional.  Yes – you can and should have it all! 

    Consider print locations, design elements, and colors.  Front, back, sleeve, high upper back, side wraps – think outside the box.  Then again, sometimes less is more.  Know your target audience and design accordingly.  

    Material and Style Options

    When considering fabric content, think it through.  Who are these shirts for?  100% Polyester Dri-Fit T’s would be a good choice for participants in a half marathon.  Concert T’s?  You may want to consider a fashion forward 100% cotton.  And Tri-Blend is fast becoming a go to option because of the cozy factor.  It’s a great choice for employee and client appreciation programs. 

    The other big variable is shirt style.  Men’s, women’s, youth, v-neck, crew-neck, short sleeve, long sleeve – there are MANY different options!  This is when companion styles become important.  Some projects may incorporate all of these styles but they all need to be the same color.  Others may utilize one style, and offer a color assortment.  At the very least, it’s recommended that you offer both men’s and women’s companion styles.  

    Lastly, don’t forget to evaluate size ranges.  Some styles go up to XXL, while others offer a wide variety up to 4XL – and a smaller selection up to 6XL.  Tall sizes are a thing too.  It’s no fun to be the body type that can’t fit in the shirts that everyone else is getting.  Be inclusive!!

    Repeat the mantra… know your audience.  Make sure to check all the necessary boxes so you can achieve your goals.  

    Eco Friendly T Shirt Printing

    The decoration method for your shirts will depend on order quantity, fabric content, and budget.  Working with someone who has knowledge of the full arsenal of decoration methods available will be ever so helpful!

    Screenprinting is the most common way to decorate a t-shirt.  It is the go-to in most situations.  

    But what if you have a very complex design and you only need 10 shirts?  In that case, Direct to Garment Printing (DTG) might be the way to go.  The limitation here is that DTG printing works best on 100% cotton.  

    Maybe you’re looking for a special effect such as reflective, rhinestones, or a digital transfer.  It’s advantageous for you to understand your options so you can make informed decisions.    

    Let Us Help with Your Custom Eco-Friendly T-Shirt Needs!

    Eco-friendly t-shirts matter.  Sustainability is becoming an important differentiator for customers.  As a Certified Benefit Corporation, it matters to us as well.  

    There are two components to sustainability.  One is materials and production methods and the other is will the end user love it?  Because let’s face it – an eco friendly shirt with an ugly design that ends up in a landfill does not qualify as a sustainable option!

    We’re pretty darn good at guiding our clients with their t-shirt projects and other custom eco friendly apparel needs.  Here’s how we can help you.

    1. Book a call:  We’ll get to know your project and help narrow down your options from a million to a small handful.
    2. Review Your Options:  We’ll walk you through our recommendations and come up with a final list of stellar products to move forward with.
    3. Place your order:  We’ll organize all logistics, finalize artwork and oversee production of your promotional products.
    4. Sit Back and Relax:  We’ll take care of everything to ensure a timely and stress-free delivery!

    ________________________________

    1525, Inc. is a full service marketing merchandise company that empowers you to achieve your goals through the strategic use of marketing merchandise.  Let us help you become a Marketing Merchandise Rockstar!   Learn more at 1525.co.

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  • It’s All About The Triple Bottom Line!

    It’s All About The Triple Bottom Line!

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    We are very excited to share with you that we are now a Certified Benefit Corporation!!  I thought it would be a good idea to explain exactly what this means.

    A Benefit Corporation has made a formal commitment to the triple bottom line of People, Planet, and Profit.  This commitment is consistent with our core values and having the official certification will not only keep us on track, it will propel us forward.  Annual re-certifications, and annual reporting requirements will help us stay focused and on course as our business continues to grow.

    We initially met with Tom Hering and Mary Ann Harmer of Benefit Corporations for Good.  They clarified the process and the expectations for this certification.  Next we completed an evaluation comprised of 48 questions that required a ranking and an essay explanation for each response.

    Per the Benefit Corporations for Good website:

    “Questions are scored and graded based on criteria established by senior level business and management professionals, acknowledged experts in the Benefit Corporation model.”  

    “The criteria for certification from Benefit Corporations for Good are:

    1. Environmental sustainability and workplace “green practices”.
    2. Leadership and management competencies that support employees, vendors/suppliers, and customers with a focus on values including:  Transparency, Authenticity, Diversity/Inclusion, Stewardship and Purpose.
    3. Engagement with  community and nonprofit initiatives that support the development of ‘equitable and healthy communities’ as well as vulnerable individuals and populations.
    4. Sound and strategic business practices that foster profit and growth as well as metrics to monitor progress on criteria.”

    We passed our test and were also given feedback on how to take this to the next level.  Invaluable information!!  I’ll be sharing more about that in a future post.

    For now, we are registered with the Secretary of State as a Benefit Corporation.  We also have an obligation to publish an annual report summarizing our efforts.  Our first one will be for 2019 and will be available for your review in the third quarter of 2020 –  on our website.

    Thanks Tom & Mary Ann.  We’re thrilled to be part of the revolution!

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  • What Exactly is Business Success?

    What Exactly is Business Success?

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    Isn’t the answer profit??  That’s what my generation (boomer) got taught.  The bottom line, happy stockholders, money, money, money! 

    I wasn’t buying it then, and I’m certainly not buying it now.  Thank goodness there seems to be a BIG shift happening.  Corporate Social Responsibility is a real thing!  I’ve witnessed it in the companies that 1525 has chosen to partner with, and am so encouraged by this movement.

    I’m not saying that profit isn’t important.  It just shouldn’t come at the expense of our planet, our employees, or our customers.  We need to be mindful of our decisions and how they impact these areas. 

    One of our larger partners sent me their Social Responsibility report for 2017 and I was FASCINATED with what I read.  They currently employ about 4000 people and have operations world-wide.  In their 40 plus years, they have never had a lay-off.  You read that right!!  With all the economic downturns of the last 40 years, no one lost their job.  I’m sure it impacted the bottom line short term, but I have to think that long term it was a great decision.  One of their core values is to BE NICE.  Treat people well.

    This same company went to 100% emailing of invoices and estimate that they will save 1,000,000 sheets of paper per year by making this change.  They have programs that monitor and work to improve their impact on the planet, and make them assets to the communities where they operate.  They are my heroes.  Family owned – I might add.

    1525 is a two person company and it would be easy to believe that our efforts wouldn’t make a difference.  That would be a cop-out.  If every small company worked to be good citizens, the cumulative impact would be significant.  My word for 2018 is MINDFULNESS.  So… Bill and I have been giving this concept of Corporate Social Responsibility much thought.

    We already are avid recyclers.  And in January of this year, we implemented a new CRM and order management system.  Although we are not paper-less, we are certainly less paper – and that’s a start.  Plus, Bill is the king of reduce, reuse, recycle!

    Treating people well should be a no-brainer.  We love what we do so that definitely makes it easier.  We’ve adopted our major industry association’s code of conduct, and belong to organizations that have diversity and inclusion as core values.

    Yes we want to be profitable, but we also want to be good citizens of this planet, and good neighbors in our community.  And I think it’s possible to be all three.

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  • How Does Screenprinting Work?

    How Does Screenprinting Work?

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    Many of our customers still aren’t completely familiar with what screenprinting is and how it works. Let’s clear that up right now!

    portland screen printing setup

    Basics of the manual screen printing process: A. Ink. B. Squeegee. C. Image. D. Photo-emulsion. E. Screen. F. Printed image.

    Screen printing is a printing process that dates back to 960 AD. It uses a woven mesh (silk in earlier times and polyester in modern times) stretched around a wooden or metal frame to support an ink blocking stencil. Technology has come a long way in terms of stenciling method and today a light-sensitive emulsion is used. Screens are first coated with this emulsion and allowed to dry. A clear film with black in any area ink should print, is placed on the screen.

    This is hit with a strong light source causing the clear areas to harden, and the areas under the black to stay soft.

    The screen is then sprayed with water, washing away the areas where the ink should go through the screen.

    Each screen prints one color. You may notice with earlier examples of screenprinting that images tend to be large blocks of color. With all of the graphics technology developed over the last 30 years, we can now use complex dot patterns to achieve photographic quality – that’s how detailed this process can be!

    screen-printing-hand-bench-in-portland-oregon

    Screenprinting four layers
    on a hand bench

    The screenprinting process is used on fine art, t-shirts and other apparel, and many promotional products. It’s a popular process because of the vibrant colors it can produce.  In terms of fine art, many of you may be familiar with the Andy Warhol Campbell Soup Can series, or the Marilyn Monroe prints. In the world of fine art, the process is known as Serigraphy.

    While more industrial applications of screen printing typically involve one to six colors, serigraphy may include twenty to fifty screens/colors for an art piece.

    We’ve watched the industrial screen printing process evolve over the last 30 years. As was mentioned earlier, vastly improved graphics capability is probably the biggest reason for this. Computer graphics in general have revolutionized the process by allowing for exact line to line color separations. This means no overlap – unless it’s needed.

    Because t-shirts can be printed wet on wet, and cured after all of the colors have been applied, this allows for a much cleaner and higher quality print. Four color process separations (or CMYK) printing allows for the fine detail associated photo images. Those designs are also printed wet on wet, but with a transparent ink that allows the colors to blend.

    Another game changer has been the types of ink available. The quality of inks has improved and the choices in specialty inks have increased. For example, glitter or shimmer inks, which incorporate metal flakes, create a sparkle effect. Metallic inks are similar but use a smaller flake, making it more conducive to detailed images. Puff ink expands in the drying process giving a raised 3D effect. Suede ink contains an additive that gives the dried ink a suede look and feel.

    There are additives that allow for printing on nylon, and stretchy fabrics. The most common t-shirt inks are plastic based and as with most inks, require heat for the image to cure.

    Here are some things you may wish to consider when planning your next screenprinting project…

    • Is your artwork conducive to your substrate? If your design is very detailed, it will print better on a smooth T-shirt than a coarse canvas tote bag.
    • Is your artwork conducive to the inks you’d like to use? Glitter and shimmer inks need to print through a course screen mesh size. Detailed art needs to print through a finer mesh.
    • Will your artwork work on different garment styles? If practical, this is advantageous for pricing. Our quantity price breaks are based on the screen set up. So if you have 24 t-shirts, 30 crewneck sweatshirts, and 18 hooded sweatshirts – all getting the same size logo – they can be combined to get to our 72-piece price break.
    • On a promotional product, such as a pen, what is the image area size? Sometimes you may have to make minor modifications to insure that text is legible on smaller items.

    At 1525, we have extensive screenprinting knowledge having owned and operated large, high volume, production facilities in the past. It’s part of our job to take all of these variables into consideration to maximize the quality and cost effectiveness of your projects.

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    Haight Ashbury

    Here’s a little something that we printed in the 1980’s.  The artist who produced the separations for this design did an EXCELLENT job!!  The T-Shirt sure held up well.

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    Jay the Iguana

    Jay was the mascot of our second business.  This was such a popular design with our customers and looked wonderful no matter what color garment we printed it on.  As you can see – from 2003. 

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    Knowledge is Power!

    I hope you found this information useful.  Once again, thanks for stopping by!  🙂

    ta da da da da da da….  feeling Groovy!!

     

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