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What Exactly is Business Success?

Isn't the answer profit??  That's what my generation (boomer) got taught.  The bottom line, happy stockholders, money, money, money!  I wasn't buying it then, and I'm certainly not buying it now.  Thank goodness there seems to be a BIG shift happening.  Corporate...

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Take-Aways From a Tony Robbins Event

I recently attended an event that featured many speakers including Tony Robbins!  As a business owner, I find it's super important to get outside stimulation - especially the forest kind.  As in can't see the forest through the trees.  Running a business day to day...

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How Does Screenprinting Work?

Many of our customers still aren’t completely familiar with what screenprinting is and how it works. Let’s clear that up right now! Basics of the manual screen printing process: A. Ink. B. Squeegee. C. Image. D. Photo-emulsion. E. Screen. F. Printed image. Screen...

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Everything You Need To Know About COLORS

Colors are a very important component of branding.  Think of the red of the Target logo, or the green in the Starbucks logo.  In many cases the color is as important as the graphic element.  Trust me when I say that if Target were to receive an order and their logo...

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What is Vector Art and WHY should I care?

In this biz, all customized projects begin with artwork.  If you want a high quality finished product - you need high quality, process ready, digital art.  Your beautiful drawing is not digital art, and the logo you pulled off of a website header may be digital,...

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